Rich Cards & Media
Bring images, video and clear actions into one message.
Illustrative example
RCS Business Messaging for India
Transform Customer
Engagement with RCS
Send branded, interactive messages with a verified sender name and logo, images, rich cards and tappable replies — straight to your customers' default messaging app on supported devices.
- Verified sender profile
- Rich cards & carousels
- Delivery reports
- JSON API & webhooks
Brands we work with
RCS features
Make every message more useful
Rich content, clear actions and a recognisable brand experience.
Carousel Cards
Let customers browse multiple products in one conversation.
Illustrative example
Suggested Replies
Help customers respond with a tap.
Verified Sender
Display your brand identity after verification and approval.
Delivery Reports
Track available message statuses in reports or webhooks.
Personalised Messages
Tailor content with template variables.
Interactive Actions
Add supported call, website and other action buttons.
API & Webhooks
Connect messaging and event updates to your systems.
RCS customer experience
More than a message.
A better customer experience.
Share rich visuals, helpful updates and clear actions in one branded conversation.
Branded conversations
Show your brand name, logo and verification mark.
Rich media cards
Share images, videos and helpful details.
One-tap actions
Make it easy for customers to take the next step.
Quick replies
Suggest common replies customers can tap.
How it works
Get started with RCS
From brand setup to your first campaign — we guide you at every step.
- Step 1:
Share your requirements
Tell us your use case, message category and expected volume.
- Step 2:
Set up your brand
Share your logo, website and business contact. We guide you through verification.
- Step 3:
Prepare & test messages
Prepare templates, configure your panel or API integration, and test before launch.
- Step 4:
Launch & track results
Once required approvals are complete, start messaging and monitor available reports.
Start RCS OnboardingSee what you'll need
Launch timing depends on verification and applicable platform/carrier approvals.
Built for your workflow
Your systems. Connected with RCS.
Use the customer panel or connect your CRM and applications through APIs and webhooks.
Customer panel
Create campaigns and access available reports.
API integration
Send approved message templates from your CRM or application.
Webhooks & reports
Receive delivery and template status updates in your systems.
Connect. Send. Receive updates.
Your application
CRM, app or order system
RCS API
Send approved templates
Customer
Receives RCS message
Updates you receive
- Template approvalsStatus sent to your webhook
- Delivery reportsFor each message, to your webhook
- Campaign reportsIn the customer panel
API access and configuration are provided during onboarding.
Our Price Structures
Transparent pack pricing. Choose a message category to compare packs.
Showing promotional prices.
Pay only for delivered RCS messages.
Starter
50,000 Messages
Promotional · per delivered RCS message
₹0.25
For first campaigns and smaller audiences
- Basic, Rich card and Carousel templates
- Suggested replies and action buttons
- Customer panel with campaign reports
- JSON API and delivery-report webhook
- Best Value
Growth
1,00,000 Messages
Promotional · per delivered RCS message
₹0.23
For businesses messaging larger audiences regularly
- Basic, Rich card and Carousel templates
- Suggested replies and action buttons
- Customer panel with campaign reports
- JSON API and delivery-report webhook
Enterprise
5,00,000 Messages
Promotional · per delivered RCS message
₹0.22
For high-volume senders
- Basic, Rich card and Carousel templates
- Suggested replies and action buttons
- Customer panel with campaign reports
- JSON API and delivery-report webhook
Sending more than 5 lakh messages?
The Enterprise rate of ₹0.22 per delivered RCS message still applies. Talk to our team if you'd like help planning a very large order.
RCS for every industry
See what RCS can do for your business
Choose your industry. Explore a real-world messaging example.
Retail & E-commerce
Turn product interest into the next step.
Help shoppers discover products, explore offers and follow their orders in a branded conversation.
Product discovery
Showcase products, collections and offers in rich cards and carousels.
Order updates
Keep customers informed with order confirmation and shipping updates.
One-tap actions
Let customers view products, track orders or get support from the message.
Education
Keep students and parents a step ahead.
Share admission, fee and event updates that families can act on straight from the message.
Admission reminders
Remind applicants about deadlines with “Apply now” and “Call admissions” buttons.
Fee reminders
Send fee due reminders that link to your payment page.
Campus events
Invite students and parents to events with an “Add to calendar” action.
Healthcare
Make every appointment easier to keep.
Send reminders and practical information from a verified clinic or hospital sender.
Appointment reminders
Let patients confirm or reschedule with a single tap.
Directions
Share your location so patients can find you easily.
Health updates
Announce health camps to registered patients.
Automotive
Bring customers back to your workshop.
Send service reminders, model launches and test-drive invitations customers can book from the message.
Service reminders
Remind owners when service is due with “Book a slot” and “Call workshop”.
Model showcases
Show new models in a carousel with brochure links and test-drive booking.
Renewal reminders
Link insurance renewal reminders to your renewal page.
Real Estate
Turn property enquiries into site visits.
Showcase projects and schedule site visits in one branded conversation.
Property showcases
Share project images in a carousel with “Request call back”.
Site visits
Schedule visits with location and calendar actions.
Brochures on request
Send brochure and floor-plan links when buyers ask.
Travel & Hospitality
Keep every trip on track.
Share booking details, check-in information and trip updates in one conversation.
Booking confirmations
Send itinerary details with a “Manage booking” link.
Check-in reminders
Share check-in details and directions to the property.
Trip updates
Alert travellers to changes, with an option to call support.
RCS vs WhatsApp vs SMS
How RCS Business Messaging compares with the WhatsApp Business API and bulk SMS in India.
| Factor | RCS Business Messaging | WhatsApp Business API | Bulk SMS |
|---|---|---|---|
| Rich media support | YesImages, video, rich cards and carousels in the phone's default messaging app. | YesImages, video, documents and location; templates can carry a media header. | NoPlain text only. Long messages are split into parts; media can only be sent as a link. |
| Verified sender badge | YesBrand name, logo and verification mark once Google and the networks approve the brand. | OptionalBusiness name and profile are shown; a verified badge needs separate approval from Meta. | NoA registered 6-character sender ID (header), with no logo or badge. |
| Who it reaches | RCS-capable phones onlyDelivers to phones with RCS enabled, on networks where your agent is launched. Delivery reports show each result. | WhatsApp users onlyDelivers to people with an active WhatsApp account. Meta can limit how many marketing messages each person receives. | Widest reachReaches practically every mobile phone. Messages that don't match a registered DLT template are blocked. |
| Fallback mechanism | Automatic SMS fallbackRCS Message.in can send undelivered RCS messages automatically as DLT-approved SMS. You can also route them from your own system using delivery reports on your webhook. | Not built inResend undelivered messages by SMS, which needs its own DLT registration. | NoneUsually the fallback for the other two channels; there is no further channel below it. |
| Interactive buttons | YesSuggested replies and one-tap actions, such as calling or opening a link. | YesQuick-reply and call-to-action buttons on templates, and list messages in conversations. | NoCustomers type a reply or tap a link in the text. |
| TRAI DLT compliance | Not DLTDLT registration is not required for RCS onboarding with RCS Message.in. The brand is verified, the agent is approved by Google and carriers, and messages use approved templates; SMS fallback still needs DLT. | Not DLTGoverned by Meta's policies: approved message templates and the customer's opt-in to hear from the business. | RequiredEntity, sender header, message templates and consent registered on an operator's DLT platform under TRAI's TCCCPR. |
WhatsApp and SMS are shown for comparison. Delivery depends on your audience, consent and content, so we don't quote a single delivery rate. More detail: RCS vs SMS and delivery reports and SMS fallback, or read the full channel comparison.
RCS guides
Plain-language guides for marketing, operations and technical teams.
- What is RCS Business Messaging?A plain-language definition of RCS Business Messaging, how agents and verification work, and where it reaches customers.
- RCS vs SMSA side-by-side comparison of content, identity, reach, reporting and cost factors — and when to use each channel.
- Onboarding & brand verificationThe steps between deciding to use RCS and sending your first campaign: agent details, verification, testing and launch approval.
- Understanding delivery reportsWhat submitted, delivered, read and failed mean, why reports arrive late or twice, and how to design SMS fallback without duplicates.
- Carrier & device supportWhich mobile networks and phones can receive RCS business messages — Jio, Airtel, Vi, Android and iPhone — and when each entry was last checked.
- College admissions campaignRun one open-day campaign for admissions: who to message, an invitation, a reminder and a callback confirmation, who follows up, and how to report results.
Frequently Asked Questions
Straight answers about RCS messaging.
What is RCS Business Messaging?
RCS (Rich Communication Services) is the successor to SMS in the phone's default messaging app. RCS Business Messaging lets a verified business send text, images, rich cards, carousels and tappable buttons from a branded sender profile with its name and logo, on devices and networks where RCS is available. RCS Message.in, operated by 1by0 Solutions in Hyderabad, helps businesses in India get verified, send campaigns and track delivery.
How does RCS API pricing work in India?
You buy prepaid message packs, starting at 50,000 messages, and pay only for RCS messages confirmed as delivered. The rate depends on the message category and the quantity you buy. Promotional: ₹0.25 (50,000 – 99,999), ₹0.23 (1,00,000 – 4,99,999), ₹0.22 (5,00,000 and above) per delivered RCS message. Transactional: ₹0.15 (50,000 – 99,999), ₹0.13 (1,00,000 – 4,99,999), ₹0.11 (5,00,000 and above) per delivered RCS message. Rates exclude 18% GST. API access is shared privately with onboarded customers; request it from the Developers page.
Is DLT registration required for RCS Business Messaging in India?
No. DLT (Distributed Ledger Technology) registration is not required for RCS onboarding with RCS Message.in. Instead, your brand is verified and your RCS agent is approved for launch by Google and the carriers you select, and campaign messages are sent from approved templates. DLT registration applies to SMS: if you also send SMS, including SMS fallback, its sender header and message templates must be registered on DLT.
How does automatic SMS fallback work if an RCS message fails or the recipient lacks data?
RCS Message.in offers automatic SMS fallback: as soon as an RCS message is updated as failed with an error code, the SMS is sent immediately. How soon a failure is reported depends on the provider and network. The SMS uses your DLT-registered sender header and template. SMS fallback is charged separately from RCS, per SMS by volume: ₹0.13 (50,000 – 99,999), ₹0.12 (1,00,000 – 4,99,999), ₹0.10 (5,00,000 and above), plus 18% GST. Plain SMS sending (without RCS) is charged at the same rates. Ask us to set it up for your account. Developers can also use delivery reports on their webhook to run fallback from their own system or SMS route.
How long does RCS message approval take?
Your brand and RCS agent are verified and approved for launch by Google and each carrier you select. Google documents its own review as typically 1–3 business days when everything is ready; carrier reviews can take longer. Message templates are also approved before use, and API users receive the approval status on their webhook. We will give you an estimate for your brand.
How is RCS different from SMS?
SMS carries short plain text from a sender ID. RCS adds a branded sender profile with a logo and verification mark, media, rich cards, suggested replies and action buttons. SMS still reaches more handsets, so many businesses use both.
Do my customers need to install an app?
No separate app is needed. RCS messages arrive in the default messaging app when it supports RCS — for example Google Messages on most Android phones — and RCS is enabled. Support on other apps and on iPhone depends on the app, OS version, carrier and market.
What do I need to register for RCS?
Your company details (legal business name, business address, phone number and corporate email address), brand assets (website, a description of up to 100 characters, a 224 × 224 px logo and a 1440 × 448 px banner), links to your Terms & Conditions, Privacy Policy and consent / opt-in form, and an accepted document showing your legal business name and business address, such as a GST Certificate or Certificate of Incorporation. If one document confirms both, no separate address proof is needed. Documents are shared with our team during onboarding.
What reports do you provide?
Campaign reports in the customer panel show the delivery status of each message, and API users can receive delivery reports (DLR) on their webhook. Ask us for a sample report for your use case.
Is RCS messaging secure?
Google states that RCS for Business messages are encrypted in transit between the business agent and Google, and between Google and the user's device, and that messages are scanned for malicious content. Verified sender profiles help customers recognise genuine messages. You remain responsible for consent and the content you send.
Can I see RCS messaging before purchasing?
Yes. Request a demo and we will show example messages and walk through the onboarding steps, reports and pricing for your use case.
Get in Touch
Ready to see how RCS can work for your business? Send us a few details and our team will contact you.
Contact information
Email
info@rcsmessage.inAddress
1by0 Solutions, 2nd Floor, Sriven Mall, Bachupally Rd, Opp HDFC Bank, Miyapur, Hyderabad, Telangana 500049
Response time
Support is available 24/7, every day. We typically respond to enquiries within 24 hours; for urgent matters, please call us.